Friday, November 3

8:30 AM

Creator Check-In!

Get an early start, avoid the lines, and meet the Patreon team. We’ll have coffee and light refreshments in the lounge.

10:00 AM

Welcome to PatreCon 2017!

10:10 AM

Nothing Works

Jack Conte | CEO & Creator, Patreon

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Dreams come true, but not always the way we think they should. In the end, what we hope to happen is rarely aligned with what actually happens. And what do you do then? In “Nothing Works” Jack Conte, CEO, and co-founder at Patreon will share the lessons he’s learned while building something from nothing.

Jack Conte is a musician, filmmaker, half of Pomplamoose, and a co-founder at Patreon, the membership platform that makes it easy for creators to earn salaries directly from their biggest fans. Patreon, which is on-track to pay more than $150 million to creators in 2017 alone, has raised over $47 million to date from a series of venture capital firms and angels. As a musician and filmmaker, Jack spent his days in a converted dog kennel-turned-recording studio in Sonoma County, making YouTube videos that have amassed over 120 million views. Now, he’s in full-time CEO mode at Patreon HQ in San Francisco where the company is paying millions of dollars to creators every month around the world. Jack also loves working with robots.

11:15 AM

Fireside Chat with Chris Paik

Chris Paik | Investor & Entrepreneur, Thrive Capital

Jack Conte | CEO & Creator, Patreon

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At this fireside chat, Patreon CEO, Jack Conte will lead a candid conversation with Patreon investor and board member, Chris Paik, on his unique perspective on building user-first companies and the future of the creative economy in our evolving society.

Chris Paik is a partner at Thrive Capital, a New York-based venture capital firm, where he invests in tech companies. In his time at Thrive, Paik has served on the boards of Patreon, ClassPass, Twitch (acquired by Amazon), Flatiron School, Grailed, MM.LaFleur, Tictail, and Unity. He graduated from Harvard University, studying economics and psychology.

12:00 PM

Your Job is Hard

Hank Green | CEO, Complexly

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The fact that your job is wonderful, that it is your dream, that you could never quit it even if you had every one of your needs taken care of, does not mean that it is not hard. Let’s talk about why your job is hard, the parts in the real world, and the parts in our brains. Let’s be OK with that. And let’s love it, but also work to make it less hard. Also, included in this talk will be a brief and adorable early history of Jack Conte and Hank emailing about running competitive crowd-funding platforms.

Hank Green has been making YouTube videos with his brother, John, since 2007. The love of this community caused him to start a number of projects, including VidCon (a conference), which he founded with John in 2010. He and John also make educational videos on several YouTube channels including Crash Course and SciShow. In 2013, Hank and John created Subbable as a way for viewers to support creators. Subbable was acquired by Patreon in 2015.

1:00 PM – 2:15 PM

Lunch Break

The afternoon is divided into two periods with each activity running twice, so you can make the most of your time. Workshops are small and interactive with a limited amount of seats available. Advance signups will be required for all afternoon activities, so look out for an email with more info soon.

2:15 PM – 3:30 PM

Workshop Session One

3:30 PM – 3:45 PM

Afternoon Break

3:45 PM – 5:00 PM

Workshop Session Two

Day One Workshops

Approachable Analytics: Data to Help You Understand & Grow Your Patreon Page

Maura Church | Data Science Manager, Patreon

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It’s time to think about your page as a business! Join Patreon’s Data Science team in a discussion on the data behind your growth. Learn how to use data benchmarks to help you grow your page and make informed decisions by leveraging your creator dashboard. We’ll also go over the data behind Patreon success stories and how you’re connected to other creators through your patrons! Come to the workshop with questions about your page growth, the creator dashboard, or about analytics in general.

Maura Church is a data science manager at Patreon. She’s fascinated by the deep intersections between art and technology, so she feels right at home alongside her Patreon teammates. Maura’s focus at Patreon is on understanding what drives growth, improving product through analytics, and supporting a data-rich company strategy. Maura joined Patreon November 2015, after working for the Google anti-abuse team. When she’s not at work, you can find her singing classical choral music, riding her bike up very big hills, or trying the newest IPA at Toronado in San Francisco.

In This Together: Roundtable Discussions on Common Challenges

Laura Chernikoff | Executive Director, Internet Creators Guild

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Being an internet creator can be a lonely proposition with unique challenges. This session is intended to help identify common issues that professional creators think about, and brainstorm solutions. Potential topics include delegating and evaluating how to best spend your time, deciding how much of your audience’s feedback to listen to, or balancing mental health and being creative. Ultimately, the discussion depends on what YOU bring to the table. Overall, we’ll break into small group discussions to recognize how creators can support and inspire one another as peers.

Laura Chernikoff has been working with YouTube creators since 2010 when she helped organize the first VidCon in Century City, California. As Guest Manager, she was in charge of making VidCon as great as possible for creators, understanding their needs, and advocating on their behalf inside the company. Now as Executive Director of the Internet Creators Guild, she’s continuing this work to connect, educate, represent, and support professional online creators.

Inside Patreon: You are Here (A Product Talk)

Erin Boyle | Product Manager, Patreon

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Join Patreon’s Product team for a session about the journey of the product. Learn how to get the most out of the latest Patreon features, and get insight into what’s coming just around the corner. You might even get a sneak peek of the future!

Erin Boyle is a product manager at Patreon. Prior to joining Patreon, she spent 4.5 years as a product manager on the support product at Zendesk. Erin owns the vision and roadmap for making and receiving payments, analytics within Patreon’s product, and creator tools to manage their patron relationships. When she’s not deep in product, you’ll probably find her wearing headphones listening to a podcast.

Creator Page Reviews

Carlos Cabrera | VP of Data Science & Operations, Patreon

Jordan Cope | Creator Relations Lead, Patreon

Keeley Pedersen | Creator Care Specialist, Patreon

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Page reviews are dedicated 15 minute, one-on-one sessions with an experienced Patreon creator or Patreon expert. Sign up for a session or two with one of our pros to review your creator page, get tailored feedback, brainstorm ideas, or ask them anything, really. All have very different backgrounds and areas of expertise.

We have a limited number of sessions available, so if your schedule changes or if you do not plan to attend, please contact us at events@patreon.com so that we can make the session available to another creator.

Registration information for Page Reviews and Workshops coming soon via email!

Saturday, November 4

9:00 AM

Welcome Back!

9:15 AM

Negotiate Like a Ninja

James Higa | Mentor in Residence, Index Ventures & Executive Director, Philanthropic Ventures Foundation

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James Higa shares lessons on the art of negotiating from the front lines of Apple; the aikido of story telling.

James Higa has had a long and storied career reporting directly to Steve Jobs for decades at Apple & NeXT. He ran Special Ops for Steve to change the face of technology as we know it. Whether negotiating the landmark agreements with the record labels to launch iTunes worldwide or working on everything from the Macintosh computer to iPhone, he has stood at the intersection of technology and culture to transform our world.

James is currently a Mentor-in-Residence at Index Ventures, whose investments include Patreon, Dropbox, Etsy, Supercell, and Slack. He mentors scores of CEO’s to think different about their products, services, brands, and teams. He is an advisor to iconic global brands like Airbnb and UNIQLO.

James is also the Executive Director of Philanthropic Ventures Foundation. PVF is a community foundation known for its rapid response where the average grant cycle is 48 hours. PVF pioneers a new kind of philanthropy based on radical collaboration to tackle our biggest problems in unimagined ways.

10:10 AM

Fireside Chat with Philip DeFranco

Philip DeFranco | CEO, Rogue Rocket

Jack Conte | CEO & Creator, Patreon

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Patreon CEO Jack Conte leads the discussion with creator Philip DeFranco of the wildly popular DeFranco Elite, the channel launched on Patreon earlier this year and quickly grew to 15,000 patrons. Conte and DeFranco will openly discuss staying true in the face of controversy, scaling a news media company, and how DeFranco pushes through the YouTube noise and continues to grow his audience.

Philip DeFranco has spent over a decade making his name known on YouTube. He is most widely recognized for ‘The Philip DeFranco Show’, a 5 day-a-week news and culture show that reaches an audience of almost 6 million daily and has garnered over 2 billion lifetime views. His signature satirical take on how he presents the news, current events, and pop culture to his audience and the conversations his show has started over the years, has brought vital information and important discussion to an entirely new generation and many more to come.

11:10 AM

From Alabama to Los Angeles; The Saga of the Comic Book Girl 19 Show

Danika Massey | Producer, Host & Influencer, Comic Book Girl 19
Tyson Wheeler | Director and Editor, Comic Book Girl 19

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Danika Lee Massey and Tyson Wheeler are the creative partners behind home-grown hyper-independent studio Comic Book Girl 19. Having spent the last five years navigating the Wild West of new media, they are no strangers to making up the rules as they go and refusing to play by anyone else’s.

Danika Massey and Tyson Wheeler’s combined powers form 19 Productions. They are the creative force behind The Comic Book Girl 19 Show on YouTube. Since 2012 they have independently produced over 300 episodes with over 47 million views exploring the meaning of Art through the lens of pop-culture; discussing comics, movies, television shows, and books with the Internet at large. 19 Productions has gone on to produce other new media content such as their Epic History: X-Men documentary series for Vimeo, their biography series Greater Creators for Go90, and Dune Club, an interactive book club on Twitch.

12:00 PM – 1:30 PM

Lunch Break

The afternoon is divided into two periods with each activity running twice, so you can make the most of your time. Workshops are small and interactive with a limited amount of seats available. Advance signups will be required for all afternoon activities, so look out for an email with more info soon.

1:45 PM – 3:00PM

Workshop Session Three

3:00 PM – 3:15 PM

Afternoon Break

3:15 PM – 4:30 PM

Workshop Session Four

Day Two Workshops

Building Your Team

Tyler Palmer | VP of Operations, Patreon

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You want to grow your creative business. In order to do that, you need a world-class team around you. But where do you start? Who do you hire? Where do you look? How do you ensure your employees have the tools they need to succeed? Tyler Palmer, Patreon’s VP of Operations, will cover the golden rules of screening, testing, hiring, and on-boarding to ensure you get off on the right foot when building your business.

Tyler Palmer is Patreon’s VP of Operations. He works with the business teams to ensure Patreon is funding the creative class. Before Patreon, Tyler held a similar general management role as Stageit’s VP of Operations. Tyler received his Bachelors of Science, Music Industry from USC’s Thornton School of Music. Outside of the office, he enjoys hockey, tennis, and favoriting clever tweets

The Unspoken Language

Lisa Rowland | Improviser, Actor & Teacher

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The words we speak are just the tip of the iceberg when it comes to what we communicate in the world. Back by popular demand, this interactive workshop invites you to pay attention to the non-verbal cues governing how we take people in express ourselves out into the world.

Lisa Rowland teaches improvisation in the Theater Department at Stanford University, runs improv-based workshops and trainings for professionals, and performs with BATS Improv, Improv Playhouse of San Francisco, and Awkward Dinner Party. She has traveled the globe teaching and performing. She also co-hosts a podcast — Monster Baby: A Curious Romp Through The Worlds of Mindfulness and Improvisation.

Inside Patreon: You are Here (A Product Talk)

Erin Boyle | Product Manager, Patreon

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Erin Boyle is a product manager at Patreon. Prior to joining Patreon, she spent 4.5 years as a product manager on the support product at Zendesk. Erin owns the vision and roadmap for making and receiving payments, analytics within Patreon’s product, and creator tools to manage their patron relationships. When she’s not deep in product, you’ll probably find her wearing headphones listening to a podcast.

Creator Page Reviews

Jack Conte | CEO & Creator, Patreon

Carlos Cabrera | VP of Data Science & Operations, Patreon

Christine Donaldson | Creator Marketing, Patreon

Maura Church | Data Science Manager, Patreon

Dave Hunt | Creator Care Manager, Patreon

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Page reviews are dedicated 15 minute, one-on-one sessions with an experienced Patreon creator or Patreon expert. Sign up for a session or two with one of our pros to review your creator page, get tailored feedback, brainstorm ideas, or ask them anything, really. All have very different backgrounds and areas of expertise.

We have a limited number of sessions available, so if your schedule changes or if you do not plan to attend, please contact us at events@patreon.com so that we can make the session available to another creator.

Registration information for Page Reviews and Workshops coming soon via email!

7:30 PM – 11:00 PM

Closing Celebration

Join us for an evening celebration back at Hudson Lofts to close out the weekend and toast to all that we’ve learned. Sip cocktails with new friends and enjoy one of the best views of Downtown LA.